Amauri is the definition of “make it happen” – he relentlessly leads his team to get things done efficiently and intelligently, and our clients are all the better for it. As an accomplished ecommerce and digital marketing executive with over 20 years of experience, Amauri has quite the successful track record of building and scaling 8+ figure brands online and on Amazon. His business acumen and natural curiosity lend to a truly unique approach to business. By thinking outside the box, challenging the status quo, and using data-driven insights, Amauri uses his combination of brand and agency experience to bring results to our clients and cross-functional partners across AUC.
What do you bring to AUC?
I bring a comprehensive understanding of both client and agency perspectives, having built and scaled several very successful brands online from the ground up. This duality of experience enables me to empathize with and understand brands’ needs, highlight opportunities, navigate challenges and ultimately drive their ecommerce success.
What’s your secret advantage?
My secret advantage is leading by example. By actively engaging in the work I expect from my team, I pride myself on staying relevant and that fosters a collaborative environment. This hands-on approach ensures we achieve ambitious goals in a fast-paced, ever-evolving environment.
What’s a unifying theme from your career?
A unifying theme in my career is a “bias for action.” This principle focuses on moving fast but sensibly, continuously reevaluating and adjusting along the way to drive success.
What’s your favorite commerce channel?
Amazon, by far (but hey, I may be biased!). As a consumer, it’s my go-to for almost everything. Professionally, I’m constantly amazed by their ability to continuously innovate at such scale.
Favorite hometown hang?
Orlando, FL – Taking the kids to Disney Parks. I am continually amazed by Disney’s excellence across the board from entertainment, to customer service to commerce – they knock it out of the park (…literally!).
Obscure fact about yourself?
I am a certified scuba diver, with passion for shipwrecks. There’s nothing like the thrill of exploring the unknown!