As Advantage Solutions’ Executive Vice President, Agency, and Head of AUC, Christi is a transformative strategy and marketing executive with 20+ years of success in leading brand building, omnicommerce, media, innovation and insights for some of the world’s largest CPG companies. With insatiable curiosity, she is a life-long learner and futurist who excels at demystifying ambiguity by unearthing breakthrough opportunities and translating them into bold growth strategies. A champion of people and the power of possibilities, Christi unites and energizes teams to creatively solve complex business challenges and build iconic brands – while having a great time together. She is a passionate advocate for serving the community, pursuing health and wellbeing through fitness, exercising her creative spirit through art and writing, and spending as much time as possible with her husband and two teenage girls. Expect her to lean into uncertainty with positivity and relentlessly ask, “What if?” and “What’s next?”
What do you bring to AUC?
An entrepreneurial spirit and can-do attitude based on the fundamental belief that we can change the omnicommerce game for the better. I’ve built and led award-winning teams and results for more than 20 years with a breadth and depth of experience across marketing, sales, media, strategy and insights, painting the vision of what’s possible and defining the pathway to succeed.
What’s your secret advantage?
I believe everything is possible – there is ALWAYS a solution, even (sometimes especially) if it does not manifest as we expected. Fueled by a growth mindset, insatiable curiosity, and a sincere appreciation for the power of humanity, there is no situation that cannot be solved without a little imagination and teamwork.
What’s a unifying theme from your career?
Running towards the challenge, for that is where the magic lies. Change is inevitable and, when embraced as an accelerator to greatness, opens the window to where you can truly make an impact. My career roles have all begun as ambiguous whitespace and/or unnavigated chaos – this is where I find the best opportunity to learn, make a difference and have fun.
What’s your favorite commerce channel?
Social commerce – as it seems to know me better than I know myself, with an occasional algorithmic blip that taps into my absurd sense of humor. The growth of this aspect of omnicommerce is tremendous and offers us the opportunity to truly create personalized relationships with our shoppers.
What lesson or advice do you return to time and again?
“Whether you think you can, or you think you can’t, you’re right.”
– Henry Ford
“You have to believe in yourself when no one else does.”
– Serena Williams
Positive mindset and belief in self will be the differentiator in your success, health, and happiness in life.