Danielle White, VP Project Management, has spent her entire 20+ year-long career in project management – and she has a law degree on top of that!
What do you bring to AUC?
A strong sense of partnership, positivity and creativity. People don’t normally think of business operations or project management as being creative, but there are so many elements in which one needs to construct processes and solutions in a very imaginative way.
What’s your secret advantage?
My adaptability and collaborative approach enable me to work effectively with cross-functional teams and contribute to the overall success and growth of the agency.
What’s a unifying theme from your career?
Alignment. I strive to ensure all portfolios, projects and teams are consistently directed toward achieving the agency’s strategic and financial goals.
What’s your favorite commerce channel?
Any social media shoppable posts and stories, such as Instagram, Pinterest and TikTok Shop. The seamless shopping experiences these platforms provide with rich and engaging content has been a game changer for our commerce experience.
What lesson or advice do you return to time and again?
I always return to having a mindset of continuous improvement and learning. Remain agile, capable and prepared for the opportunities and challenges that will inevitably arise.
What work of art changed your life?
“The Wall” by Pink Floyd was a staple album in my childhood home and I always find myself returning only to find new themes and connections.