Dino has been creatively solving marketing problems for decades. With a traditional advertising background, his curiosity and passion for challenging norms led him to leadership roles with digital, promotional, and shopper agencies. The consistent theme being to deliver unexpected, strategic, and successful ideas for world-class brands.
What do you bring to AUC?
Having vision is only part of the role. Equally important (and more challenging) is communicating it in a way that inspires others to see, understand, and contribute to the same vision. Whether working with creatives, colleagues, or clients, I inevitably get wrapped up in the passion and possibility of the work. The constant refinement of ideas, and balance of pioneering with performance, make the process rewarding. It helps a lot if it’s fun, too.
What’s your secret advantage?
I’m curious and I question things. I believe by observing, collaborating, and constantly changing your perspective, you can connect dots and, together, create unexpected work that works.
What’s a unifying theme from your career?
Finding ways to explore new and diverse areas at every step of my career. Working for agencies focused on design, branding, multicultural, direct, digital, promotional, and now, commerce has given me a dynamic view of how consumers experience brands.
What’s your favorite commerce channel?
Social media is like a real-time, global bazaar, an exciting portal to new products, businesses and artists. But flipping through record crates is pretty hard to beat.
What advice do you return to time and again?
Progress > Perfection
Favorite hometown hang?
Catch me cycling around White Rock Lake in Dallas, Texas. Literally. I am trying to race you.