Before Advantage, it’s fitting that Kathryn spent her previous decade at Hasbro because she has been a real Transformer for AUC. Her previous experience in integrated marketing, including brand strategy, analytics, and digital marketing and media, helped break down internal silos and unify our shopper and ecommerce teams into one integrated omni account group.
What do you bring to AUC?
Having spent time on both the agency and the brand sides gives me a unique perspective and enables me to solve problems for our clients that I have most likely experienced myself at some point.
What’s your secret advantage?
I never back down from a challenge and believe that each one is an opportunity to influence change for good.
What’s a unifying theme from your career?
Algorithms. In every role I’ve held over the last 10+ years, our success has been dependent upon knowing and understanding the science behind channel algorithms. Whether it be YouTube, Meta or any retailer.com, you are only as good as the content that consumers see. I’m naturally curious and finding ways to stay ahead of and gamify winning against the algorithm has followed me throughout my career.
What’s your favorite commerce channel?
#TikTokMadeMeBuyIt
What advice do you return to time and again?
Don’t adapt to the energy in the room. Influence the energy in the room.
Believe it or not:
Back when I played tennis competitively, I could serve and hit targets with my eyes closed.