Purpose 

Every brand has a story to tell, but in the modern commerce landscape, most of those stories go unheard or don’t break through. At AUC, we flip the script and start with what others overlook: the shopper. Our retail-back approach means we start where it matters most: at the point of purchase. In a world that is now infinitely shoppable, we recognize the need to build your brands differently across every touchpoint.

Every strategy, every campaign, every touchpoint is crafted with the single-minded focus of filling carts and winning hearts — getting your brand from consideration to conversion. Let us partner with you to grow your brand, one more shopper at a time.

Vision

We bring the following to our shopper-centric brand building approach:

Retail Back: AUC knows the commerce landscape like no one else. We know how to turn placement into a winning strategy, with a portfolio that will deliver innovative ways to grow.

Futureproofing Intelligence: Powered by real-time behavioral data, market trends, and performance analytics, our proprietary suite of Intelligence tools, Alchemy™, ensures that AUC doesn’t just react to the market—we predict its next move. We are also guided by our proprietary approach to behavioral science, Nudgenomics™.

Unifying Sales & Marketing: We sit at the intersection of sales and marketing, unifying objectives across disparate functions to create a seamless go-to-market plan.

Mission

From cart to checkout, the shopper reaches for the product, buys, and your brand wins. But this isn’t the end of the story. It’s the beginning of a new chapter where your brand is not just noticed but chosen again and again. With AUC, your brand isn’t just a name on a package—it’s a force in the market, a must-have in the shopper’s life. Brands come to AUC because they want more than just to survive the commerce chaos—they want to thrive in it. We’re not just building campaigns; we’re building the future of your brand, with a shopper-centric focus that turns challenges into wins and shoppable moments into goldmines.

Journey to Now

We fill carts through our obsession with data and retail intelligence. From sell-in to sell-through, we get shoppers buying our clients’ brands. We utilize fair-share sizing, coordinated planning and execution, and full analytics that cover predictive planning through continual results evaluation.

2002Advantage Solutions (est. 1987) launches our first-to-market shopper marketing agency (IN Connected)
2012Advantage opens Edge Marketing, shopper activation agency
2013Organic growth and acquisition expands marketing agency collective to more than 15 agencies
2014Builds our own data management platform; acquires new digital and multiple ecomm agencies; launches content studio
2016
Advantage builds out culinary offerings with Marlin Network agencies, pushing into on-premise accounts and expanding content capabilities with in-house studio
2016Advantage acquires boutique ecommerce agency Sage Tree
2018
Advantage acquires Amazon specialist agency Beekeeper
2018
Advantage invests in marketing automation tools; acquires consumer research company Halverson
2020Advantage acquires retail media consultancy, GIG Retail; embraces AI, dynamic content optimization; Advantage goes public (Nasdaq: ADV)
2021
Advantage Unified Commerce brings five agencies together as one omni powerhouse; first-to-market relationship with Kroger 84.51, Google and Instacart 
2022Launch of our new martech offering – one commerce engine to go from audience to activation to attribution

Let’s Do This.