\n
About /
At AUC, our approach is centered around one core belief: a shopper-centric brand is a successful brand.
Every brand has a story to tell, but in the modern commerce landscape, most of those stories go unheard or don’t break through. At AUC, we flip the script and start with what others overlook: the shopper. Our retail-back approach means we start where it matters most: at the point of purchase. In a world that is now infinitely shoppable, we recognize the need to build your brands differently across every touchpoint.
Every strategy, every campaign, every touchpoint is crafted with the single-minded focus of filling carts and winning hearts — getting your brand from consideration to conversion. Let us partner with you to grow your brand, one more shopper at a time.
We bring the following to our shopper-centric brand building approach:
Retail Back: AUC knows the commerce landscape like no one else. We know how to turn placement into a winning strategy, with a portfolio that will deliver innovative ways to grow.
Futureproofing Intelligence: Powered by real-time behavioral data, market trends, and performance analytics, our proprietary suite of Intelligence tools, Alchemy™, ensures that AUC doesn’t just react to the market—we predict its next move. We are also guided by our proprietary approach to behavioral science, Nudgenomics™.
Unifying Sales & Marketing: We sit at the intersection of sales and marketing, unifying objectives across disparate functions to create a seamless go-to-market plan.
From cart to checkout, the shopper reaches for the product, buys, and your brand wins. But this isn’t the end of the story. It’s the beginning of a new chapter where your brand is not just noticed but chosen again and again. With AUC, your brand isn’t just a name on a package—it’s a force in the market, a must-have in the shopper’s life. Brands come to AUC because they want more than just to survive the commerce chaos—they want to thrive in it. We’re not just building campaigns; we’re building the future of your brand, with a shopper-centric focus that turns challenges into wins and shoppable moments into goldmines.
The right people inspire the best ideas. That’s why we take such pride in who we are as a team. We pull threads, turn pages, set off the proverbial light bulb overhead. We are the right people, asking the right questions, getting the right results.
We fill carts through our obsession with data and retail intelligence. From sell-in to sell-through, we get shoppers buying our clients’ brands. We utilize fair-share sizing, coordinated planning and execution, and full analytics that cover predictive planning through continual results evaluation.