Uncovering Growth Opportunities
Our Behavioral Intelligence group generates a precise understanding of how your best customers think, shop, and buy by leveraging a mix of primary and secondary research:
Our Market & Performance Intelligence practice engages in gathering, analyzing, and leveraging data-driven insights to inform decision-making and drive competitive advantage in the commerce ecosystem. This discipline combines market trends, consumer behavior, competitor strategies, and operational performance metrics to shape proa
Our comprehensive understanding of the retail landscape enables us to identify strengths, weaknesses, opportunities, and threats. This incorporates not only sales and shopper metrics, but societal, technological, political, and economic factors that can impact performance.
Based on sales and shopper dynamics, we identify and quantify relevant opportunities – sales, share, penetration, basket, trip, and conversion.
Understanding who you are today and who you want to be tomorrow, we can help you determine where to best spend your marketing dollars.
Focusing in on regions, states, or zip codes, we provide understanding of where today’s shoppers are, where tomorrow’s shoppers might be, and what you can leverage to win.
With an eye to all programs not being created equal, we want to measure at the right level of detail for your program needs.
Our one source of truth for modeling growth and evaluating business impact, Alchemy™ is our proprietary commerce intelligence platform. It steers our operations across shopper, ecommerce, Amazon, and retail media. It’s embedded into our workflow, functioning as a vital tool to assist clients in modeling prospective growth opportunities and evaluating the impact of our work. Using the best of machine learning and human intelligence,
it allows us to: