Digital Shelf Management
Increasing Discoverability and Conversion
We provide best-in-class, seamless front-end experiences for sustained growth while simplifying backend technology and operations.
Since online stores never close, neither does our digital shelf management.
We bring you unmatched ecommerce account and platform connectivity by maximizing conversion with an enhanced digital shelf brand presence.
We proactively monitor your content health and the competition’s. We support content publication and syndication across sites because we are fluent in syndicated tools like Salsify, Syndigo, Rivir and IX-ONE.
We drive double-digit growth by continuously optimizing our clients’ product detail pages (PDPs) specific to their category and retailer nuances.
Before AUC creates ecommerce content, we audit and strategize ensuring each step from development to syndication is optimized for conversion.
Content Health Assessment & Insights
Annual pre-planning category and channel digital content plus keyword analysis to benchmark against the competition set and optimization goals
Content Creation Plans
Content optimization plans in alignment with shopper campaigns, sales priorities, planned new item launches and brand design guidelines
Ecommerce Content
Keyword research and development of basic and enhanced copy and imagery assets.
Publish, Syndicate & Monitor Content
Centralized support to publish approved content via syndication tools or retailer portals with necessary troubleshooting & management of data mapping updates
