Vickie Shaw Vickie Shaw

Spotlighting Senior Director, Retail Media Vickie Shaw

Why do you love working with Vickie?
Vickie is fun loving, knowledgeable and kind. Her gifs are timed perfectly and put smiles on everyone's faces. We go to Vickie with any ideas because she's done it all, and most likely has a deck showcasing the results! She's truly the glue that holds our teams together.
—Juli Barkman, Media Director

Vickie has a way of bringing out the best in everyone. She is incredibly knowledgeable and she’s passionate about learning and sharing knowledge across her team. On top of that, she is extremely fun to work with!
—Megan Jordan, VP Media

How does Vickie make you better at your job?
Vickie asks thought provoking questions to understand the why behind what we're trying to convey. It's easy to discuss metrics without actually sharing insightful results, but Vickie helps pull the pieces together into cohesive points to action on.a
—Juli Barkman

How does Vickie make AUC better?
Vickie is always finding ways to share knowledge while also learning from her team, and never ceases to make it fun while she's doing it.
—Megan Jordan

From Vickie

What’s your secret Advantage at work?
Surrounding myself with top talent. Not only is the team best-in-class as far as their knowledge base, but they are eager to learn, open to change, and are fun, genuine humans.

What professional lesson or advice do you return to time and again?
Utilize your strengths. Double down on what you do best and encourage managers to do the same for their team members.

What makes you good at your job?
Building teams and creating a safe, fun and rewarding work environment where everyone has a part in the overall success of our clients.

What do you take the most pride in about your work?
My team is made up of rock stars and I take pride in everyone being open to both learning and being a mentor for others.

What do you love most about working in commerce?
I love making a very trackable impact on client business. E-commerce, especially media efforts, can drive business growth and give you real-time results. This allows us to pivot strategies on demand.

What’s your favorite commerce channel?
Being based in Minnesota, I am a loyal Target shopper (Amazon is a close second). I started Target delivery with a free trial during Covid and my life has been changed ever since.

Obscure fact
I love mascots. At any sporting event, I scan the arena to see what the mascots are up to.