Unifying Spooky Creativity With Scary Good Food

AUC scared up sales with a startling 3.3% volume increase

During spooky season, consumers spend most of their creative energy on decorations and costumes, and default to sweets and snacks for scary fare. AUC grabbed an eye-popping opportunity for Tyson, whose sales dip between back to school and holiday, by creating savory Halloween recipes. Our unified solution of Share More Scares had our spokeswoman The Boo Guru crashing parties with a monstrous menu that breathed new life into familiar Tyson favorites. Work converted at every touch point from search to shelf while handing out content more sought after than king-sized candy bars. We brought the idea to life with customized retailer programs, extending it with preferred platforms like Pandora and Evite. This helped our content find its audience and guided hosts seeking something spooktacular straight to Tyson. It revived sales so well, it won an Effie and continues to haunt aisles to this day…