Unifying Every Summer Occasion With The Perfect Recipe
AUC served personalized Tyson recipes for every active moment to help shoppers master their summers, increasing dollars spent per trip by 3.4%.
After years of serving up staples for major summer holidays, Tyson wanted to move beyond the backyard barbecue and score an invite to more of summer’s everyday celebrations. AUC paired meaningful meal solutions with micro-occasions for all summer lifestyles in the Master Your Summer program.
Our custom research identified that each Retailer’s shoppers over-indexed in certain activities, so we tailored our program with unique mixes of recipes, summer pairings, product partners and media vendors to suit their shoppers’ specific needs.
Shoppers mastered their summers by checking off Tyson recipes from their summer bucket lists and earning shareable badges for their accomplishments. They even created custom badges for their summer experiences to share over social and IRL. Tyson’s summer fun turned into summer rewards as we exceeded sales goals, with a 3.4% increase in dollars per trip and a 103% increase in non-holiday week growth.