Advantage Unified Commerce Announces Collaboration with Instacart Advantage Unified Commerce Announces Collaboration with Instacart

Advantage Unified Commerce Announces Collaboration with Instacart

Commerce agency and grocery delivery provider collaborate on transformative omnicommerce marketing

Irvine, CA – September 29, 2022 — Advantage Unified Commerce (AUC), a leading commerce agency, is enhancing its relationship with Instacart, the leading grocery technology company in North America, putting AUC teams at the forefront of developing best-in-class commerce media and measurement solutions.

“Instacart has helped power strong e-commerce and retail media growth the last few years and we are very excited to go on this journey with them,” said AUC President Victor Lee. “The ability to tap into new tools will provide us with valuable insights that will drive better business results for our clients. We’ll have early access to Instacart’s transformative omnicommerce marketing practices during this pivotal time in the marketplace.”

Under the enhanced collaboration, AUC’s clients will realize a multitude of new benefits, including advanced testing of Instacart ad formats. AUC and Instacart will leverage the relationship to identify any new opportunities in AUC’s Instacart strategy for individual clients and equip AUC teams with strategic insights around Instacart advertising solutions. Additionally, Instacart will present product strategy roadmaps and identify first-to-market areas of opportunity for AUC and its clients.

“Instacart Ads, and our evolving suite of products, is designed to support brands with full-funnel advertising capabilities and insights throughout the shopping journey, from inspiration to purchase,” said Suzanne Skop, head of agency partnerships at Instacart. “We’re looking forward to [collaborating] with AUC, bringing our offering to more brands to help them connect with consumers and grow their businesses.”

“Not only is our collaboration granting our clients priority benefits,” Lee said, “but Instacart is providing our AUC teams world-class learning and development tools, maximizing effectiveness for our clients. This includes a training and accreditation initiative that Instacart is still developing, insights portal training and demonstrations, and ongoing support through the entirety of the relationship.”

About Advantage Unified Commerce

Advantage Unified Commerce is a distinct agency within Advantage Solutions, whose Advantage Marketing Partners division was ranked by Ad Age Agency Report 2022 as the No. 1 Experiential/Event Marketing Agency Network and No. 1 Promotion Agency Network in the United States for the ninth consecutive year. Our clients include global and emerging brands in key categories, including beverages, food, beauty, personal care, over-the-counter healthcare, and home appliances. Learn more at