Advertising Week NYC 2024

Advertising Week NYC 2024: Main Takeaways

This year, Advertising Week’s themes explored the hottest topics in marketing, creativity, advertising and technology. From the creator economy to brand identity to Amazon strategies, Advertising Week’s the place to be to learn the latest. Here are four key takeaways from our team on the ground.

1. Measurement Is King

   Everyone is trying to figure it out, everyone is doing it slightly differently and there is still a debate over which metrics to trust. Identifying incrementality across channels with precision – online vs instore vs what they would have bought anyway online – remains an industry focus moving into 2025.

2. Retail Media Is Hot

   The retail media landscape is hot. With all this buzz around RMNs, many may feel like they’re “the next big thing,” so it’s important to foster relationships with partners who have a proven track record of demonstrable results. Brands must balance investments and retailer requirement, so linking back to measurement and data-driven strategy is critical.

3. Rethinking Branding

   How do you show up authentically? Big brands are struggling with how to be "of the moment" or resonate with consumers in a younger demo without reinventing themselves. Experiences, collabs and partnerships seem to be the way in with Gen Z and Gen Alpha. Moreover, the role of influencers in brand identity is evolving.

4. The Big Picture: Omni Everything

   Throughout the event, the importance of unified, cross-platform media strategies was emphasized. Rather than siloed approaches like separate TV and in-store teams, brands showcased the value of integrated, full-funnel retail media strategies that balance effectiveness and efficiency. Consumers don't differentiate between upper and lower funnel tactics, so a unified approach is crucial to seamless shopping.