Gen Z Shopping Habits

What Influences the Most Diverse Generation to Date

After fixating on Millennials and their adoption of online purchasing for years, the shopper pendulum is quickly swinging toward Gen Z. The first truly omnichannel generation, they shop online and in-stores with balance and fluidity. As digital and mobile natives, Gen Z engages across platforms creating unmatched value in connectivity and community.

But how should a brand connect? What are the best ways to build affinity and loyalty?

Winning with Gen Z will require that brands unify their commerce activation, create true seamless omnichannel engagement and connect online to offline by focusing on their expectation of ease and convenience.

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