Brands Speak Out

Harnessing the Power of Retail Media Networks

Growing at an accelerated rate, Retail Media Networks (RMN) are riddled with complexity. To optimize return on investment, consumer packaged goods manufacturers must make nearly real-time decisions about how much and where to invest.

These rapid developments and others have many consumer packaged goods manufacturers asking, "What's everybody else doing?" To help answer that question, foster industry collaboration on best practices and begin to establish benchmarks, we asked more than 20 brands 17 of the most industry pressing questions regarding their investments and measuring their return, strategies and tactics.

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