Unifying Organic Breakfast and Snack Foods with Increased Brand Awareness on Amazon
AUC drives brand awareness on Amazon for Nature’s Path
Nature’s Path organic breakfast and snack foods had been selling on Amazon since 2007, but faced the dual challenge of increasing awareness in a competitive category while simultaneously reaching new and maintaining existing customers.
Tasked with developing a strategic approach to elevate brand awareness and loyalty, AUC created A+ content across Nature’s Path’s product catalog and participated in Amazon’s Sponsored Brands video beta program, leveraging animated product videos paired with lifestyle photography. With deliberate keyword selection driven by advanced analytics, our methodical, test-and-learn approach yielded impressive results—Nature’s Path experienced a 2x increase in click-through rate, a 1.5x boost in return on ad spend, and a 50% reduction in average cost per click.
Amazon-Approved
Driving Increased Brand Awareness for Nature’s Path
With such stellar results, Amazon Ads featured our work as a case study. Check it out now.
Results
This strategy saw tremendous success for Nature’s Path, achieving double the click-through rate and 1.5x higher return on ad spend. The strategy also cut their average cost per click in half, showcasing the power of a custom stacked creative approach with Sponsored Brands video content.
2X
Increase in CTR
1.5X
Increase in ROAS
50%
Decrease in average cost per click (aCPC)
