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Groceryshop 2024

Groceryshop 2024: Main Takeaways

This year, Groceryshop investigated five themes in retail: seizing new opportunities in retail media; building profitable, efficient and resilient businesses; implementing and scaling AI applications; delivering convenient, seamless and unified shopping experiences; and embracing collaboration, innovation and new partnership structures.

Here are five major takeaways from our team on the ground.

  1. Unified Commerce Is the “It Girl” of Groceryshop

    The importance of unified commerce will only continue to grow exponentially in the coming years, emphasizing the pressing need for brands to optimize their omnichannel offerings and synergy across platforms, channels and retailers.

  2. For Seamless Shopping, Brands Need Seamless Internal Strategies

    Consumers’ expectations are frictionless shopping and barrier-less commerce exchanges that span the online/in-store experiences will only continue to rise. To realize the proposition of unified commerce, seamless internal strategies and structures will be critical for success.

  3. Retail Media: No One-Size-Fits-All

    Retail media is not for all retailers. As the opportunities retail media presents continue to multiply, so seemingly do the challenges that can arise. Some brands and solution providers emphasized the need for a cautious approach when evaluating retailers’ media offerings and keep data quality & APIs at the focus.

  4. The Future, Brought to You by AI

    As brands and retailers continue to look to AI to drive meaningful business outcomes, a shift is occurring within the retail media space away from SEO and towards AI-driven search. Though in its infancy currently, the industry is confident generative AI will progress in leaps and bounds in the realms of targeting and personalized content.

  5. Generational Headwinds

    As Gen Z increasingly amasses wealth and market power, commerce intelligence experts expect shifts in generational spending to come over the next five years. Moreover, the availability of labor versus automation will become a major factor throughout the industry.

Interested in digging deeper? Let's talk.