Unifying Korean Skincare and US Markets
AUC helped Sulwhasoo reach new US audiences on their Amazon storefront with STV and display
Despite strong brand recognition in South Korea, holistic skincare brand Sulwhasoo faced challenges breaking into the broader US market.
AUC developed and executed a ground-up strategy that combined streaming TV and display ads via Amazon DSP, leveraging audience insights and sophisticated analytics to perpetually reposition and optimize. The results exceeded benchmarks significantly: Streaming TV impressions exceeded targets by 30%, ad-attributed purchase rates increased by 57% MoM at first, then scaled to 100%, and new-to-brand purchases grew exponentially, achieving a 258% increase in July 2022. Finally – and most impressively – Sulwhasoo’s overall Amazon US sales increased by 174% between Q1 and Q2 2022, powerfully exemplifying the efficacy of strategically targeted outreach across multiple touchpoints in the shopping journey.
Amazon-Approved
Reaching New US Audiences
with Streaming TV
With such stellar results, Amazon Ads featured our work as a case study. Check it out now.
Results
Sulwhasoo far exceeded industry benchmarks and program goals with Streaming TV impressions outperforming targets by 30%, purchase rates doubling, and new customer acquisitions increasing by 258%. Sulwhasoo’s overall Amazon US sales skyrocketed +174% in a single quarter, validating our advertising approach.
+30%
Streaming TV impressions exceeded goal by 30%
+57% MoM
Increase in ad-attributed purchase rate in first month
+100%
Increase in ad-attributed purchase rate by third month
+21%
Increase in new-to-brand purchases in first month
+111%
Increase in new-to-brand purchases in second month
+258%
Increase in new-to-brand purchases by third month
+174%
Increase in overall Amazon US store sales quarter-over-quarter
